Musiccosmos

Ceramic artist Karen Singer developed a business model serving a niche market and is expanding into new sectors. We spoke about her strategy and insights for other artists.     AS:   You built a business serving a specific niche market, to recognize donor contributions. How did you do that? KS:   Early on, I had a couple friends who worked in fundraising. I had made tiles that depicted building facades and these friends told me that fundraising professionals were always looking for gifts for donors that had a personal connection. Thus, the idea of doing a tile of a specific building on a campus came into being. We then explored conferences for fundraisers and started calling fundraising professionals. This expanded into creating gigantic ceramic tile murals that create a portrait of each client’s (frequently a hospital, university, private school, or retirement community) core mission and identity. We have made murals as large as 60 feet wide x 10 feet tall. ...