Musiccosmos

The hospitality sector is the second largest contributor to the global travel industry and it is currently dominated by online travel agents. OTA’s generate around 70% of online hotel bookings and this has impacted hotel’s direct bookings, profit margins and loyalty programs. GOeureka wants to change the scenario by putting hotels and customers first. Using blockchain technology, GO plans to benefit hotels and customers by introducing commission-free bookings, accepting payment through cryptocurrencies that are devoid of merchant fees, and transforming traditional brand loyalty programs. Manraj Rai, the CEO of GOeureka, said: “GOeureka aims to create a new symbiosis where hotels maintain control over their brand while unlocking unprecedented value for consumers on its platform. GOeureka’s vision for the future of the travel industry is a supportive online ecosystem where all businesses are allowed the opportunity to thrive and benefit from providing the best goods or services to...