Musiccosmos

Verve People Text by Lavanya Mohan You’re often quoted saying that you’re trying to revive the physical form of the book when everyone else is writing its obituary. Given the numerous distractions that children have in the form of screens and gadgets today, isn’t it an uphill task? About 10 years ago, there was this huge worry in the publishing industry when the Kindle arrived. But the physical book publishing industry is still vibrant because the book satisfies senses that the screen doesn’t. For children, it’s more difficult because the screen is addictive. Today, it’s very tough to say ‘Go read’ to your child. It will require time and effort on the part of the parent and the educator to instil the habit of reading in the child — maybe by creating rituals, like reading before bed. Slowly, they’ll start asking for the book and soon enough they’ll have their favourite ones. The publisher’s job is to create good books, but it’s the parent or guardian’s job to get the child t...

Verve People Text by Lavanya Mohan You’re often quoted saying that you’re trying to revive the physical form of the book when everyone else is writing its obituary. Given the numerous distractions that children have in the form of screens and gadgets today, isn’t it an uphill task? About 10 years ago, there was this huge worry in the publishing industry when the Kindle arrived. But the physical book publishing industry is still vibrant because the book satisfies senses that the screen doesn’t. For children, it’s more difficult because the screen is addictive. Today, it’s very tough to say ‘Go read’ to your child. It will require time and effort on the part of the parent and the educator to instil the habit of reading in the child — maybe by creating rituals, like reading before bed. Slowly, they’ll start asking for the book and soon enough they’ll have their favourite ones. The publisher’s job is to create good books, but it’s the parent or guardian’s job to get the child t...